We live in a world where the power of persuasion is of extraordinary and critical importance. Every encounter known to mankind is an attempt to gain influence or to persuade others to our way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are always trying to persuade each other. We all want to be able to persuade and influence so others will listen to, trust, and follow us. A recent study by economists found that a whopping 26% of gross domestic product was directly attributable to the use of persuasion skills in the marketplace. Persuasion is the gas to our economy’s engine. Think about it – 2.3 trillion dollars of our gross domestic product comes from the skills of persuasion and influence. You never see large corporations downsizing their sales forces. Sales professionals are assets to the company, not liabilities. Master Persuaders will always find employment, even in the slowest of economies.

The ability to persuade is power, for good or for bad. Think of all the people in your life who have persuaded you to reach higher and achieve greatness. Persuasive people keep kids off drugs, prevent wars, and improve lives. Persuasive people also get kids on drugs, stir up wars, and destroy lives. We want to focus on the power of persuasion for the improvement and betterment of ourselves, our friends and families, and our communities. Let’s face it, though: Most of us are not born persuaders. For the majority of us, the arts of persuasion and influence are not gifts we inherently possess. Sure, there are the stereotypical persuaders who are naturally friendly, outgoing, and loud. Research reveals, however, that some of the best persuaders are actually introverts.

For many, the notion of becoming a Master Persuader means being forceful, manipulative, or pushy. Such an assumption is dead wrong. Tactics like these might get results for the short term, but Magnetic Persuasion is about getting results for the long term. Lasting persuasion isn’t derived from calculated maneuvers, deliberate tactics, or intimidation. Rather, proper implementation of the latest persuasion strategies will allow you to influence with the utmost integrity. People will naturally and automatically trust you, have confidence in you, and want to be persuaded by you. In short, they will want to do what you want them to do.

It is a common misconception that only individuals involved in sales, marketing, or leadership positions need to learn the laws of persuasion. This is simply not true! Sales professionals, business managers, parents, negotiators, lawyers, coaches, speakers, advertisers, and doctors alike can use these skills. Everyone needs persuasion skills, no matter their occupation. What people don’t realize is that we practice persuasion techniques and tactics daily with everyone around us! People constantly study one another, trying to figure out how to get someone to do what they want them to do. Needless to say, mastering communication and understanding human nature are essential life lessons if we want to effectively persuade and influence people. We can’t get anywhere in life unless we are able to work with other human beings. It is through our dealings with others that we achieve success. No one is self-sufficient. Everything of any value that we accomplish in life is achieved through the support and help of those we come in contact with on a daily basis. As a society, we are interconnected, and the ability to make those connections is vital to our success.

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Understanding the theories of persuasion, motivation, and influence will put you in life’s driver’s seat. Why? Because everything you want, or will want, in life comes from these three simple concepts. Did you know that less than 1% of the world’s population understand and can actually apply the 12 Laws of Persuasion? As I reveal the secrets and science of persuasion, you will be able to persuade and influence with 99% accuracy. You will gain instant influence over others and inspire others to take action, all while getting exactly what you want from life. You will win people to your way of thinking and will empower yourself with an unshakable confidence. You will triple your prosperity in sales and marketing. You will become a captivating magnet of success.

As you develop what I call Magnetic Persuasion, others will be drawn to you as metal filings are drawn to a powerful magnet. Financial, social, and personal success will come to you. Gateways previously closed to you will swing wide open and the world of opportunity will beat a path to your door. These life changing skills and techniques of Magnetic Persuasion are based on timeless, proven principles. They have been developed from countless hours of persuasion research and exhaustive studies into human nature. And now, for the first time, they are being unveiled to you.

This powerful information teaches the twelve critical laws of Magnetic Persuasion and instructs you on how to utilize these cutting-edge persuasion strategies so you can gain the influence you need NOW. You’ll learn how to make people instinctively like and trust you, something that might otherwise take you years to accomplish. No longer will you face the unexpected with fear or intimidation. Rather, you will confront it head on with credibility, control, and confidence. Day in and day out, you will turn each challenge you are faced with into a winning situation. In short, you will be a master of you own destiny.

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This abandonment is not brought about by manipulation because the other party clearly sees the gains and advantages of doing business with you. Negotiation, on the other hand, is a process of give and take. It’s being able to overcome objections on both sides of an issue and ultimately reaching some common ground. While persuasion is the ultimate ideal, anytime any one of us is presenting our ideas, the other party is often equally committed to their own convictions, thus making negotiation the next best path. Often when we hear the word “negotiation,” we think of a complex deal going on in the business world.

In reality, however, all of us are involved in multiple negotiation processes every day. For example, when you want steak but your spouse wants lasagna, you may banter back and forth about why one is better than the other. In the end, however, you end up going to a place that offers a bit of both. In that instance, you may not have thought of yourself as negotiating, but that’s really what it was. Negotiation is so common in day-to-day life that you must master the skills of great negotiators to become a Master Persuader.

Negative Associations with Negotiation
While persuasion is what most of us are striving for, cooperative negotiation can yield win-win situations and should not be overlooked. In the previous example in which the spouses were trying to agree on dinner, both parties win because they end up going to a place that offers both of their dining preferences. Neither party has to compromise; both parties get what they want. When discussing negotiation in training seminars, I ask the audience what their perceptions of negotiation are. I commonly hear things like “two parties ready to fight,” “frustration,” “manipulation,” “long hours,” “deceit” and the list goes on and on. Despite what my audience members might suggest, there are only four true outcomes to negotiation: win-win, no deal, lose-lose or win-lose. The problem is that too often we get stuck in the mindset that negotiation is a game like football. That is, we think there has to be a clear-cut winner and loser. That mentality, however, does not reflect real negotiation. The truth is, everyone can win in a negotiation setting. If we want to use a sports analogy, a better one would be tandem parachuting. Tandem parachuting is where two people jump together, sharing the same parachute. In this sport, like in negotiation, you are in it together, you work together, and when you land safely, everybody wins. If you don’t, everyone loses!

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today.

Stephen Covey, author of the best-selling book The 7 Habits of Highly Effective People, is a big advocate of either going for the win-win situation or not going for it at all. If you think about it, if it turned out any other way in your own negotiations, would your prospects ever want to do business with you again? Would they recommend you to their friends? Aside from that, it would simply be wrong and any possible short-term gains would not be worth the damage to your reputation and future business.

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report “10 Mistakes That Continue Costing You Thousands.” After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

Negotiation Skills Training The Best Return On Investment
We all know that educating ourselves and improving our knowledge can get us further in our career, and improve our businesses. The education comes in many forms, sometimes it’s a class we are asked to take through work or maybe it’s a business class offered through the Chamber of Commerce.

Usually these classes have benefits, but quite often they do not help with increasing a person’s salary or a business’s profits. Negotiation training is one of those extra curricular classes that will provide a return on your investment. Negotiation comes into play as much on a day to day basis as it does on the big events like negotiating for a raise or a contract.

Negotiation Skills Course

A negotiation skills course isn’t like any other type of training, it gives you a game plan to get what you want. If you can grasp the base concepts of negotiation skills, it can add thousands of dollars to your income yearly. Think of how the feeling of nervousness and the lack of confidence will go away when you have a proven plan in place before your next meeting.

To Perfect Your Negotiating Skills Training Is A Must

If you are in business long enough you can probably piece together a negotiation strategy that will work for you. Many of you do not have the luxury of time needed for that kind of on-the-job training. That is why negotiating skills training is a must. You will receive a proven plan that is simple to understand and easy to put into action therefore saving you time and increasing your chances for profit.

Effective Negotiation Skills

Effective negotiation skills is essential to any job. If you can negotiate well you are an asset to your company. The challenge is most companies do not offer any type of negotiation skill training, they expect you to either arrive with effective negotiation skills already installed in your brain or make the effort and improve yourself by taking a negotiation class or negotiating course on your own time and dime.

Business Negotiation Skills

An absolute must for any entrepreneur are business negotiation skills. If you are an experienced business owner, look back and take note of how much more money you could have made if you had just a little business negotiation training. Even if it was just a few percentage points in a couple of contracts over a few years that adds up to big money that could have and should have been yours.

If you are a new business owner you need to have a grasp of business negotiation and use your skills to make sure you are getting the best prices and the best deals possible. Having a knowledge of negotiation will allow you to keep your overhead down as well as improve your profits for the life of your business. Now is the best time to improve your negotiation skills training.

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An interesting study involved testing to see if college students would get up early to take part in a 7:00 a.m. study session on thinking processes.  For one group, the students were asked if they would participate in a study on thinking processes at 7:00 a.m. on Saturday.   Of these students, only 24% agreed to participate. For the second group, instead of asking one big question, the request was broken down into smaller questions.
Will you participate in a study on thinking processes? (YES)

Are you available on Saturday? (YES)

It is at 7:00 a.m., will you be there?  (YES)

What do you think happened?  The compliance rate went from 24% to 56%.  This was done by breaking down the initial request into smaller requests.  When an individual complies a first time, they perceive themselves to be helpful.  If they are asked to comply a second time in an even greater way, they are likely to consent.  In an effort to maintain consistency with the first impression and with their own self-perception, they agree to give even more of themselves.

I hope you can grasp how this works.  What is the bottom line?   If you are continually getting a no – you need to ask something that is simpler, smaller or easier to understand.  Learn to ask questions that get a YES.  Of all the tools in your persuasion toolbox, questioning is probably the one most often used by Master Persuaders.  Simple questions gain immediate involvement.  Neil Rackham and John Carlisle observed hundreds of negotiators in action in an attempt to discover what it takes to be a top negotiator.  Their key finding was that skilled negotiators ask more than two times as many questions as average negotiators.  The questions they ask are simple, easy to understand and take little mental energy to answer.

Implement this skill today.  It can be that simple.  If at any point in your presentation you are getting that dreaded no – break the request or question into smaller questions and you will see an increase in your favorite word – YES.

Kurt W. Mortensen is one of America’s leading authorities on persuasion, negotiation and influence. Kurt has spent 15 years researching persuasion, negotiation and motivational psychology. Kurt is the author of Persuasion IQ, The Laws of Charisma and the best-selling book Maximum Influence.

Over the years, Kurt’s experience teaching hundreds of keynotes and workshops nationwide with people from all over the world, he discovered all people desire to succeed but many times fall short of their goals. As a result, Kurt uncovered all the crucial elements for the formula of success and wealth that will ultimately help people achieve their goals for success. Kurt’s delivery and information is high energy, impactful, memorable and packed with humor.

“Unbelievably comprehensive with fresh new angles and immensely practical examples. Want more influence at work, at home, wherever? Study and apply.”
Stephen R. Covey – Author of The 7 Habits of Highly Effective People

“This is great material! It shows you how to immediately influence and persuade other people in every aspect of your life!”
Brian Tracy – Author of The Psychology of Selling and Focal Point

“Kurt Mortensen’s book “Persuasion IQ” a terrific read and a sure-fire way to improve and enhance your powers of persuasion. this easy-to-read book reveals how you can change minds, influence others and reach your ultimate goals!”
Larry King, host of CNN’s “Larry King Live!”

“These very techniques have made me millions of dollars! Each one will improve your success dramatically, putting you on the fast track to doubling or even tripling your income. I only wish I had this information earlier in my career!”
Robert G. Allen – Author of Multiple Streams of Income a

“This program magnifies your inherent ability to persuade.”
Mark Victor Hansen – Co Creator of Chicken Soup for the Soul

“As an entrepreneur my business relies on the skills learned from Kurt Mortensen in his best selling book, Maximum Influence. In his new book, Persuasion IQ, Kurt has hit another grand slam! His ‘10 obstacles that limit your persuasion success’ alone will be invaluable to your personal and business success.”
G. William Barnett II, – Author of Are You Dumb Enough To Be Rich?

“I am one of Kurt Mortensen’s biggest fans and love all his teachings! His new book Persuasion IQ is brilliant and a must read for success! Everyone is in sales and Persuasion IQ really gives people the tools and skills to cultivate their natural abilities to better communicators, sales people, managers and entrepreneurs. I have studied Persuasion a long time and I think that Kurt Mortensen is the best of the best!”
Lee Milteer – Author of “Success Is An Inside Job”

Ethical persuasion is the pathway to power and profit. If you would like more of these two items, I advise you to get Kurt’s package now.”
Jerry Clark – CEO of www.clubrhino.com

Mortensen teaches that professional success, personal relationships, leadership potential, and income depend on the ability to persuade, influence, and motivate others. Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings.

Through extensive research and personal experience, he developed the most comprehensive resource to meet the needs of individuals who want to master the skills and techniques necessary to achieve unlimited income. Mortensen teaches that professional success, personal relationships and income depend on the ability to persuade, influence, and motivate others.

Many persuaders (without realizing it) show tension, uneasiness, or irritation when someone brings up an objection. Usually this unrealized conduct occurs because objection stirs up the persuader’s own insecurities (often fear of failure or fear of rejection). The persuader thinks to him or herself, “Didn’t I go over that already? I’m doing a good job explaining things! Why is this person still not convinced? Why am I bombing this persuasive encounter? Do I sound like an idiot?” As understandable as this reaction is, it will only makes things worse.

Your audience will sense your uneasiness and feel even more uncomfortable. Don’t set off more alarm bells than are already ringing! When you are handling objections it is time to check your ego at the door.  It is about them and persuading them to do what you want them to do.  Don’t act (or think) you are put out or that is a dumb question.  Remember – this is the first time they have voiced their objection to you, (even though you have heard it 100 times before), show them the common courtesy and respect just like the first time you heard that objection.

A calm, natural demeanor opens the door to persuasion and will keep it open in the face of objections. Remember: your audience cannot feel at ease if you don’t. They cannot feel relaxed if you aren’t. They won’t be enthusiastic if you aren’t showing enthusiasm yourself. In a very real way, you must create what you want them to feel.  You must keep the door open for them to ask questions or voice concerns.  It goes back to our school days.  When we ask a question and teacher makes us feel stupid or uneasy (whether they meant it or not) the door is slammed shut for additional questions, concerns or comments.

When you get an objection, keep the door open and check your ego at the door.  You could say… that is a great question.  I’m sorry I should have addressed that better.  This will keep the doors open to persuasion without having them mentally shut down.  Even if you already explained it, you should be accountable to them for not understanding your presentation.  When you handle an objection the wrong way, you will come across as arrogant or condescending.  When you get an objection or question this week, try to posture your response to leave the door open for additional questions or objections.

Persuade with Power

Kurt Mortensen